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| Shrinking Margins |
| Competition, customer sophistication and availability of choice have caused prices to fall. The result is a need for large companies to retain existing customers, acquire new customers and grow revenue per customer, in order to deliver on profitability targets. Satisfying the needs of current customers, employing targeted initiatives to acquire new customers and increasing share of customer wallet require sophisticated and highly effective strategies to address these needs. |
| Fewer Resources |
| The 90's brought downsizing and flattening of major corporations. There are fewer people to complete more work, which created a trend to outsource non-core functions and special initiatives - particularly in the marketing arena. The challenge has been to identify effective and reliable specialists who have the expertise and resources to meet specific needs of the organization. Affinity provides customized or turnkey services to address your customer retention and acquisition needs. |
| Market Expansion |
| The reduction of barriers to new market areas, the use of the internet to reach broader audiences and the diversification of products and services to address new customer segments provide tremendous opportunities and challenges for major corporate players. The key is to develop focused strategies that will effectively reach the desired customer groups. Affinity utilizes extensive marketing and data mining expertise to provide customer acquisition strategies for new markets. |
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