Affinity
Industry Challenges

Regulation
The regulation of industries such as telecommunications, energy, financial services, airlines and hospitality trade creates restrictions in services, pricing, and permitted marketing initiatives. Innovative strategies to reach valuable target customer groups are needed to overcome impacts of regulatory hurdles. Affinity has expertise in developing initiatives to entrench customer relationships in regulated industries.

Deregulation
Free Trade Agreements and lowering of international trade barriers paved the way for additional forms of competition through the deregulation and privatization of many essential services, such as telecommunications, energy and airlines. Deregulation brings challenges in terms of competition in home markets, pressures on margins while infrastructure costs increase and also brings opportunities in the form of new markets. Retaining current customers, acquiring new customers, differentiation from competitors and developing new revenue streams are critical to profitability. Affinity specializes in delivering solutions to these challenges and has expertise in deregulated environments.

Evolving Competition
Competition has taken new forms. Convergence of technologies and product offerings have blurred the lines between providers, such as in the financial services and telecommunications industries. Competition has therefore appeared from many directions, and the race is on to develop new products and to deliver them cost effectively to customers. Mergers and industry consolidation have created mega-competitors with enormous resources, requiring innovative strategies to maintain and increase market share. Affinity delivers and executes strategies that will differentiate you from your competitors.


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