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| Corporate Partnering |
| Partnering with other, non-competing, major corporations allows you to pool resources and funding to target the same customer. This also brings additional value to the customer relationship and delivers competitive differentiation. It provides opportunities to access corporate partner customer bases and sales channels while sharing the costs of promotion, advertising and fulfillment. Affinity is a North American leader in developing and managing new corporate alliances and partnerships. Should partnering be one of the solutions to your needs, Affinity will identify and recruit the companies that offer the best fit to meet your objectives. |
| Sharing Sales Channels |
| Increasing sales, market share, new customer acquisition and awareness are the significant opportunities presented by accessing the sales channels other large corporations. Affinity will identify and recruit the most appropriate corporate partners based on your target-customer profiles. We will develop unique, co-branded initiatives for distribution through all parties' sales channels in order to achieve your specific corporate objectives. |
| Bundling Products and Services |
| Bundling of products and services provides opportunities for incremental sales and margin by increasing the value to the customer and eliminating the focus on the cost of the components of the bundle. Bundling your products or services with those of a non-competing external partner increases your opportunity to reach new customers through the partners' sales channels, or to drive new revenues by selling partner corporation offers to your own customers. Affinity can identify and implement external bundling opportunities that will drive both your sales and additional value to your customer relationship. |
| Re-Selling Opportunities |
| Re-selling of products and services through non-traditional channels is a growing phenomenon. Retailers are selling long distance calling and energy; web pools are selling everything from business equipment to customer electronics; and credit card companies are providing a broad spectrum of personal products and services. If you are looking for opportunities to sell your own products or services through other large corporations, or to generate new revenues by re-selling their products to your customers, then Affinity will assist in identifying and creating the right re-selling partners. |
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