Affinity
Turnkey Services

Concept Development
Affinity can provide customized marketing solutions from beginning to end. We start with gaining an understanding of your corporate goals and objectives, gaining knowledge of your communications plans, sales channels and infrastructure. We then develop long term sustainable concepts tailored to meet your specific needs, including development of the appropriate implementation plans and providing the initial or ongoing support service you require.

Program/Project Management
Once a concept has been selected for implementation, Affinity can provide complete management of the initiatives through all stages. We offer turnkey program management of the initiative, or manage the agreed upon components that will deliver the most value to you. In addition, Affinity has the ability to develop and manage special projects or promotions to address needs and opportunities that form part of the larger program.

Corporate Partner Recruitment
There are tremendous opportunities to partner with other major corporations to share resources while delivering incremental sales revenue and market share. Affinity has a reputation for creating and managing effective corporate partnerships that deliver on objectives. If partnering is one of the options you want to pursue, then Affinity can identify and recruit the most effective partners to meet your objectives. We manage the relationships on an ongoing basis to minimize impacts on your infrastructure while maximizing the value of the partnership.

Database Development and Management
An effective, comprehensive and flexible database is the most critical element in developing cost effective targeted marketing strategies. Affinity can provide complete database development, enhancement and management services to support our customer retention and acquisition initiatives. We offer predictive modeling to identify customer propensity to purchase specific products and services as well as sophisticated data mining to uncover new sales opportunities.

Contact Centre Services
Customer service has gone far beyond a 9 - 5 service counter or telephone line. In an internet world the customer chooses how they wish to interact with you, and customer service must be available and instantly responsive through all communications media - your web site, by e-mail, by phone, by mail or by fax. Affinity can provide complete contact centre services to bridge your transition to the new economy, using our in-house resources and experience in managing on-line and off-line customer service, problem resolution, sales generation, fulfillment and outbound contact marketing.

Web Strategies
The internet is no longer about technology; it's about marketing - through a pervasive, all encompassing medium. Our web strategies go beyond simply using the internet as a vehicle to provide information, should customers choose to access it. We apply extensive marketing and relationship management expertise to deliver strategies that use the web to create strong, interactive customer relationships and competitive differentiation.

Research Design and Management
Preliminary, and ongoing, research are crucial to effective customer relationships and marketing strategies. Affinity will work with your existing research resources or provide complete research design and management services, depending on your needs.

Communications Strategies and Management
Development of highly effective, targeted communications activities through multiple vehicles is a key element to achieve your customer retention and acquisition objectives. Affinity develops complete marketing and communications plans to support our innovative concepts and we can provide turnkey management of the communications activities that draw on our expertise in delivering the customer relationship results you want.


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