Affinity
Increasing Customer Value

Identifying Valuable Customers
A critical first step in retaining and growing your customer base is in knowing who they are and where to find them. An accurate, comprehensive database that allows existing and potential customers to be segmented for targeted initiatives is the basis for highly effective marketing strategies. Affinity will work with you to evaluate your current database and your requirements. We also offer database development, management, enhancement and advanced predictive modeling and data mining services to make the best use of your investment in keeping and acquiring customers.

Customer Retention
Existing customers are valuable and costly to replace. One of the keys to keeping good customers is to understand what they want from your organization and how to enhance the relationship. Recognizing customers, knowledge about the spectrum of products and services they purchase from you and developing offers that will match their needs, interests and desires creates customer-for-life as well as delivering increased revenue opportunities. Affinity develops customer relationship management initiatives that will drive customer loyalty. We provide long term sustainable initiatives that are tailored to your needs and objectives.

Acquiring New Customers
Growing market share, whether in your home markets, in expanded geographic areas or by targeting new customer segments is a key component of increasing revenues. However, without the right strategies, it can be a costly process with results that fall short of expectations. Affinity works with major corporations to develop comprehensive databases that can generate cost effective, targeted initiatives to acquire the right customers. We provide web and traditional media strategies customized to address your objectives and budgets.

Growing Customer Revenues
Existing customers deliver value and ongoing revenues, however you may not be generating all of the revenue that is possible from each customer. They may be purchasing similar products or services from your competitors; they may not be aware of products or services that would be of interest; or, you may have customers who purchase less from you today than they did a year ago. Affinity will work with you to develop strategies and tactics to stimulate sales, create aspirational goals for customers to purchase more from you and to re-engage lost customers. We also evaluate whether there are opportunities for you to partner with non-competing major corporations to drive expanding sales and awareness opportunities. We have a history of creating and managing effective business partnerships and strategic alliances.


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